Marissa's Blog

LinkedIn is the world's largest professional network. They have over 1 billion users in over 200 countries worldwide. LinkedIn is one of the best platforms for professionals to stay connected and informed, apply for jobs, advance their careers and interact with businesses, recruiters, colleagues and customers worldwide. LinkedIn has many different components on their platform, including pages. One of the main pages that you can make on LinkedIn is a Company Page. A LinkedIn Company Page is the first place users will go to learn about and interact with a certain company. Creating a company page is a great way to build brand awareness, engage with employees and customers, foster engagement and attract and interact with a target audience. It is also a great place for people to gain insight into what life is like inside a certain company and to search for and apply for jobs posted directly to their LinkedIn Company Page. LinkedIn also provides detailed analytics for company pages, incl...

For me, I feel like there are only two kinds of weekends when I'm at college: busy weekends and lazy weekends. Obviously busy weekends are exactly how they sound, you feel like you constantly have to be somewhere or have something to do. Lazy weekends are the opposite, they're not necessarily boring but you have nothing that you need to do, which is nice. Most of my weekends this semester have been busy, but this weekend, I finally had a lazy weekend. There was only one thing that I had to do all weekend and that was work the men's soccer game on Saturday afternoon. After the game, I came back to my apartment to write the men's and women's soccer recaps, then I laid on the couch watching "Friends" the rest of the afternoon. For supper, my roommate and I ordered a pizza from Viva Maria's, which we think is the best pizza place in Ada. After eating, I went to my friend's dorm to hang out with her since I hadn't seen her all day. Sunday morning, I...

On any social media platform, there are always going to be certain brands and businesses that go above and beyond in their marketing efforts to get the best results. These companies pay close attention to their marketing strategies and perform social media audits to determine what is working well for them and what is not. The following businesses have found success in their marketing strategies on Pinterest. The first business that has found marketing success using Pinterest is Gatorade. Gatorade wanted to help their existing audience stay interested and inspired, all while reaching new audiences as well. In order to do this, they teamed up with four of Pinterest's most popular fitness creators to create Idea Ads that provided workout inspiration and reminded people to stay hydrated. Two of the creators they partnered with were VeraLaRo and Domonique Panton. The creators also filmed themselves doing inspiring workouts and utilizing healthy living routines with Gatorade, Gatorade wa...

This weekend was a busy one for me because I had to travel all over Ohio. In the span of two days, I traveled from Ohio Northern to my hometown, Stryker, which is an hour-and-a-half north, back to ONU, then to Dayton Sunday for a Club Softball game. It was tiring but I had a lot of fun, so it was all worth it! Saturday I was able to sleep in, which was nice after a busy week of work and classes. After relaxing for a while watching "Friends," I went to work the women's soccer game. It was a close game but we ended up losing 2-1. After the game was over and I finished the game recap, I left right away to go home for my brother's football game because it was his senior night. The game was moved from 7 p.m. to 6 p.m., meaning I had less time to get home. I got home just before 5 p.m. so I only had a couple minutes to change before heading up to the football field to make sure we got good seats. Senior night was really weird because I definitely do not think of my brother ...

Snapchat is a fairly new social media platform, being introduced in 2011. It is now the number 10 social media platform in the world. Businesses use Snapchat to reach a unique audience, raise brand awareness, increase consideration and drive action. In order for businesses to reach their full potential on Snapchat, they must have a good content strategy. Here are some ways to optimize your Snapchat content strategy. Post Short, Fun Content Since Snapchat caters to the younger generation, pictures and videos should be fun, even when posting business content. People use Snapchat to share quick and funny moments, so brands must also use this strategy to get the best results. Post Daily and at Optimal Times Like all social media platforms, it is important to post consistently and at the right time where you will get the most engagement. Most Snapchat users use the platform daily, so businesses should also post daily. The best times to post on Snapchat are on Friday and Saturday from 10 p.m...

Fall Break finally came...and went. Way too fast I might add. It seemed like I was home and then back at college in the blink of an eye. Regardless of how short it was, it was still an enjoyable time. I wasn't able to go home on Friday after class because I had to work on Saturday, which was disappointing but I still made the most of my night. After class, I had lunch with my friend at Tavern 101 and hung out with her until she left. Then I went back to my apartment, showered and watched about eight hours' worth of "Friends" episodes. On Saturday, I worked the men's soccer game doing the live stats. We won 6-0, so it was a great game! Then, I wrote the game recaps for the men's and women's games before heading home for the rest of the break. When I got home, we left right away to go to my little brother's football game, where they lost unfortunately. After the game, I went to my best friend's house to spend the night because Saturday was her birthd...

When using the social media platform X, formerly known as Twitter, it is important that you have the best possible content strategy in order to upgrade your marketing experience. When using social media platforms like X for marketing, it is important that you are getting all of the benefits possible from it, such as increasing brand awareness, providing customer service and connecting with customers. Developing a good content strategy is important for a business or brand to promote their mission, connect with their target audiences, have conversations, build relationships with customers and monitor the competition. The following tactics can help businesses take full advantage of X. Less Promotion, More Conversations Brands should avoid placing too much emphasis on promoting their products or services on any social media platform they are using. On X, it is recommended that 30-40% of their posts should be replies to other people. This encourages multi-way discussions and opens the door ...

One of the clubs that I am a part of at ONU is the Club Softball Team. The club just restarted last year and I decided to join because I loved playing softball in high school and I would be able to continue playing but in a more fun and laid-back way. Our first game of this semester was this past Sunday and although it was a long day, it was a lot of fun. The game was at Kent State, which is a two-and-a-half-hour drive from ONU, so we needed to get an early start to the day. We had to leave campus by 6:45 and I am not a morning person, so the morning was not fun for me. However, when we got there, I was more awake and ready for the game. We always play doubleheaders and I played in the first game this time. I played third base, which is what I have been playing since elementary school softball. Most people hate playing third base but I love it. You always have to be ready because you are the closest to the batter and I love having that rush of adrenaline. Unfortunately, the game didn...

Instagram is one of the most popular social media platforms in the world, especially among businesses. Around 71% of US businesses are active on Instagram, with over 200 million active businesses. In addition, 90% of Instagram users follow a business and 70% of shoppers look at Instagram for their next purchase. If users are not following a business, 50% of them say that they are more interested in a brand when they see advertisements for it on Instagram and 75% of them say they take action after looking at a brand's post, such as visiting a website. These are all reasons why businesses should use Instagram to advertise their brand and products. Instagram is the second most popular social media platform for advertisers. Their advertising audience overview showed that marketers can potentially reach 1.65 billion users with their advertisements on the platform. This represents over 20% of the total population and over 30% of internet users. Instagram's ad reach is also increasing...