Marketing With Snapchat


Snapchat is a fairly new social media platform, being introduced in 2011. It is now the number 10 social media platform in the world. Businesses use Snapchat to reach a unique audience, raise brand awareness, increase consideration and drive action. In order for businesses to reach their full potential on Snapchat, they must have a good content strategy. Here are some ways to optimize your Snapchat content strategy.

Post Short, Fun Content
Since Snapchat caters to the younger generation, pictures and videos should be fun, even when posting business content. People use Snapchat to share quick and funny moments, so brands must also use this strategy to get the best results.

Post Daily and at Optimal Times
Like all social media platforms, it is important to post consistently and at the right time where you will get the most engagement. Most Snapchat users use the platform daily, so businesses should also post daily. The best times to post on Snapchat are on Friday and Saturday from 10 p.m. to 1 a.m.

Tell a Great Story
Snapchat is great for storytelling because you can share multiple snaps in a row. This keeps users entertained by watching sequential photos and videos that can tell a story or build anticipation for an event or product launch by the company.

Sneak Peeks or Behind-the-Scenes Content
Because Snapchat is a more casual social media platform to post fun content, it is a powerful tool to provide followers with behind-the-scenes content, such as day-in-the-life videos. This allows brands to be more personable with their followers because they are getting a glimpse into the company's lifestyle and everyday operations. Sneak Peeks are also a great way to create buzz about a new product before it is available publicly.

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