Marketing with Instagram


Instagram is one of the most popular social media platforms in the world, especially among businesses. Around 71% of US businesses are active on Instagram, with over 200 million active businesses. In addition, 90% of Instagram users follow a business and 70% of shoppers look at Instagram for their next purchase. If users are not following a business, 50% of them say that they are more interested in a brand when they see advertisements for it on Instagram and 75% of them say they take action after looking at a brand's post, such as visiting a website. These are all reasons why businesses should use Instagram to advertise their brand and products.

Instagram is the second most popular social media platform for advertisers. Their advertising audience overview showed that marketers can potentially reach 1.65 billion users with their advertisements on the platform. This represents over 20% of the total population and over 30% of internet users. Instagram's ad reach is also increasing at a rate of over 25% every year, making it one of the best platforms for advertisers to showcase their products and services now. If it keeps growing at the rate it is, it may even become the best platform in the future.

One way Instagram makes it easier for brands is with Instagram Business. This allows users to turn their profiles into business profiles so they can add company information like business hours, location and phone number. It also allows brands to advertise directly through the app with the promote tool. There are many action buttons that allow users to interact with businesses through clickable links. These action buttons allow users to do things like "Reserve," "Get Tickets," "Start Order," or "Book Services" through third-party partners without having to leave Instagram. During Covid-19, Instagram introduced new ways for users to support any business by allowing them to add "Gift Card," "Order Food," or "Donate" buttons to their profiles. Instagram also allowed businesses to work with select partners to share the link to their offerings through stickers on their stories.

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