Upgrade Your X (Twitter) Content Strategy

When using the social media platform X, formerly known as Twitter, it is important that you have the best possible content strategy in order to upgrade your marketing experience. When using social media platforms like X for marketing, it is important that you are getting all of the benefits possible from it, such as increasing brand awareness, providing customer service and connecting with customers. Developing a good content strategy is important for a business or brand to promote their mission, connect with their target audiences, have conversations, build relationships with customers and monitor the competition. The following tactics can help businesses take full advantage of X.

Less Promotion, More Conversations

Brands should avoid placing too much emphasis on promoting their products or services on any social media platform they are using. On X, it is recommended that 30-40% of their posts should be replies to other people. This encourages multi-way discussions and opens the door for conversations to position the brand as one to add value.

Experiment with Different Post Lengths

A new characteristic of X is that with an X Premium Subscription, accounts are allowed 25,000 characters instead of the standard 280-character limit. This allows businesses to experiment with posting longer-form content such as articles or blog posts. These businesses can then see which posts receive more engagement to know what the optimal post length is for their business.

Post Consistently and at Optimal Times

When posting on any social media platform, it is important to post when the most amount of people will see it. It is also important to post consistently so your followers can stay up to date. This is even more important on X, as X moves very fast. It is very easy for posts to become lost in the timeline because so many posts are posted every minute. A post on X has an average shelf life of about 15-20 minutes and reaches 75% of its potential engagement in less than three hours. This is why it is even more important to post consistently on X.

Post Visually Appealing Content

To get maximum engagement on any social media platform, it is important to post visually appealing content. This is so important because 90% of information our brain transmits in visual form and our brain processes visuals 60,000 times faster than text. Studies have also shown that infographics are shared three times more often than any other type of image on X and videos are six times more likely to be shared than a typical text-based post. So, posting visually appealing content is not only enjoyable for followers but it also increases a business's reach.