Marketing with YouTube

YouTube is the world's most popular online video sharing site and the second most visited site in the world, behind Google. YouTube has over 2.49 billion monthly active users who watch over 5 billion videos on the platform daily. Based on those facts alone, YouTube is a great social media platform for marketers. However, you need to know how to correctly market on YouTube in order for it to be effective.

In today's day and age, audiences demand visual content over any other type of content. Just think, would you rather read a how-to article or watch a how-to video? Most everyone would prefer a video so you can actually watch how to do something. Today's generations also have much shorter attention spans and spent much of their time on mobile devices. This is why it is so important for marketers to adapt to this trend by producing engaging video content for their audiences.

In fact, many businesses have already accommodated for this change. Studies show that 81% of businesses and brands use video in their marketing strategies and 93% of businesses gain a new customer after publishing a video on social media. When anyone wants to watch a video, one of the first places they are looking is YouTube. So, with video marketing becoming more popular, many businesses and brands are creating YouTube channels of their own. As a matter of fact, an astounding 90% of the world's top 500 brands have at least one active YouTube channel.

One of the best things about YouTube is that it is not just limited to a particular business category, anyone can create a channel and post their own content. Media brands, technology companies, food and beverage brands, automobile companies and apparel brands all have a significant presence on YouTube, along with many others. The reason anyone can be successful on YouTube is because all you have to do is post your content consistently catered toward your target audiences and have a strong content strategy.