Marketing with YouTube
YouTube is the world's most popular online video sharing site and the second most visited site in the world, behind Google. YouTube has over 2.49 billion monthly active users who watch over 5 billion videos on the platform daily. Based on those facts alone, YouTube is a great social media platform for marketers. However, you need to know how to correctly market on YouTube in order for it to be effective. In today's day and age, audiences demand visual content over any other type of content. Just think, would you rather read a how-to article or watch a how-to video? Most everyone would prefer a video so you can actually watch how to do something. Today's generations also have much shorter attention spans and spent much of their time on mobile devices. This is why it is so important for marketers to adapt to this trend by producing engaging video content for their audiences. In fact, many businesses have already accommodated for this change. Studies show that 81% of businesse...