Marissa's Blog

TikTok is one of the newest social media platforms and has really taken off in the past couple of years. TikTok was originally released in China in 2016 and was later available worldwide after it merged with the social media platform Musical.ly in 2018. From 2019-2023, TikTok was the most downloaded app and has been one of the fastest-growing social media platforms globally. With TikTok growing in popularity, it is important to implement successful marketing strategies in order to take full advantage of the platform. Here are three examples of companies who successfully marketed their brands on TikTok. The first company who has implemented a successful marketing campaign on TikTok was McDonald's. McDonald's collaborated with notable hip-hop stars, including Travis Scott and Saweetie, to launch the National Menu Hacks campaign. McDonald's added personalized menu customization beyond these celebrity endorsements to tap into the cultural truth that everyone can make their meal...

YouTube is the world's most popular online video sharing site and the second most visited site in the world, behind Google. YouTube has over 2.49 billion monthly active users who watch over 5 billion videos on the platform daily. Based on those facts alone, YouTube is a great social media platform for marketers. However, you need to know how to correctly market on YouTube in order for it to be effective. In today's day and age, audiences demand visual content over any other type of content. Just think, would you rather read a how-to article or watch a how-to video? Most everyone would prefer a video so you can actually watch how to do something. Today's generations also have much shorter attention spans and spent much of their time on mobile devices. This is why it is so important for marketers to adapt to this trend by producing engaging video content for their audiences. In fact, many businesses have already accommodated for this change. Studies show that 81% of businesse...

On any social media platform, there are always going to be certain brands and businesses that go above and beyond in their marketing efforts to get the best results. These companies pay close attention to their marketing strategies and perform social media audits to determine what is working well for them and what is not. The following businesses have found success in their marketing strategies on Pinterest. The first business that has found marketing success using Pinterest is Gatorade. Gatorade wanted to help their existing audience stay interested and inspired, all while reaching new audiences as well. In order to do this, they teamed up with four of Pinterest's most popular fitness creators to create Idea Ads that provided workout inspiration and reminded people to stay hydrated. Two of the creators they partnered with were VeraLaRo and Domonique Panton. The creators also filmed themselves doing inspiring workouts and utilizing healthy living routines with Gatorade, Gatorade wa...

Snapchat is a fairly new social media platform, being introduced in 2011. It is now the number 10 social media platform in the world. Businesses use Snapchat to reach a unique audience, raise brand awareness, increase consideration and drive action. In order for businesses to reach their full potential on Snapchat, they must have a good content strategy. Here are some ways to optimize your Snapchat content strategy. Post Short, Fun Content Since Snapchat caters to the younger generation, pictures and videos should be fun, even when posting business content. People use Snapchat to share quick and funny moments, so brands must also use this strategy to get the best results. Post Daily and at Optimal Times Like all social media platforms, it is important to post consistently and at the right time where you will get the most engagement. Most Snapchat users use the platform daily, so businesses should also post daily. The best times to post on Snapchat are on Friday and Saturday from 10 p.m...

When using the social media platform X, formerly known as Twitter, it is important that you have the best possible content strategy in order to upgrade your marketing experience. When using social media platforms like X for marketing, it is important that you are getting all of the benefits possible from it, such as increasing brand awareness, providing customer service and connecting with customers. Developing a good content strategy is important for a business or brand to promote their mission, connect with their target audiences, have conversations, build relationships with customers and monitor the competition. The following tactics can help businesses take full advantage of X. Less Promotion, More Conversations Brands should avoid placing too much emphasis on promoting their products or services on any social media platform they are using. On X, it is recommended that 30-40% of their posts should be replies to other people. This encourages multi-way discussions and opens the door ...

Instagram is one of the most popular social media platforms in the world, especially among businesses. Around 71% of US businesses are active on Instagram, with over 200 million active businesses. In addition, 90% of Instagram users follow a business and 70% of shoppers look at Instagram for their next purchase. If users are not following a business, 50% of them say that they are more interested in a brand when they see advertisements for it on Instagram and 75% of them say they take action after looking at a brand's post, such as visiting a website. These are all reasons why businesses should use Instagram to advertise their brand and products. Instagram is the second most popular social media platform for advertisers. Their advertising audience overview showed that marketers can potentially reach 1.65 billion users with their advertisements on the platform. This represents over 20% of the total population and over 30% of internet users. Instagram's ad reach is also increasing...

Although many people think Facebook is losing its popularity, it remains the #1 most used social media platform with 3.05 billion monthly active users. Of those 3.05 billion, 64.1% visit Facebook daily and 42.2% visit several times per day. So, if you are a brand or company looking to reach a large number of people on social media, Facebook is where you want to start. Creating and maintaining a Facebook account may seem like a fairly simple task, but there is a lot more that goes into it than you may originally think. To help you, here are 5 tips for marketing with Facebook. 1. Establish a Voice and Be Authentic In order to be successful on Facebook, a brand must establish a consistent voice on social media that follows their brand values and speaks to its target audience. A theme park's social media posts can be more fun and upbeat, but an accounting firm's voice may be more formal and informative. It is also important to be authentic with your audience and share content you t...