Marissa's Blog

When using the social media platform X, formerly known as Twitter, it is important that you have the best possible content strategy in order to upgrade your marketing experience. When using social media platforms like X for marketing, it is important that you are getting all of the benefits possible from it, such as increasing brand awareness, providing customer service and connecting with customers. Developing a good content strategy is important for a business or brand to promote their mission, connect with their target audiences, have conversations, build relationships with customers and monitor the competition. The following tactics can help businesses take full advantage of X. Less Promotion, More Conversations Brands should avoid placing too much emphasis on promoting their products or services on any social media platform they are using. On X, it is recommended that 30-40% of their posts should be replies to other people. This encourages multi-way discussions and opens the door ...

This weekend was Homecoming at Ohio Northern University, so there were many different events happening and the campus was very busy. One of my favorite Homecoming events every year is the ONU Homecoming Parade. The parade features many different clubs and organizations at Ohio Northern, such as Polar Paws, sororities and fraternities, as well as the Homecoming Court, President Melissa Baumann and our mascot Klondike. This year, I live-tweeted from the Homecoming Parade to keep my followers in the loop of what was happening during the parade. Ever since I was young, I have loved going to parades. Every year, my family would go to the same parade on the Fourth of July and it was always a fun tradition for us to look forward to every year. My high school also had a Homecoming Parade every year that also included many fun carnival games, bouncy houses and food. Parades have always been a fun part of my childhood, so anytime I have the chance to go to a parade now I always go. The rest of H...