Why Blogs Will Upgrade Your Marketing Strategies


When I think of a blog, the first thing that comes to mind is the Disney show "Dog with a Blog." The show is exactly what it sounds like, a family adopts a dog named Stan, and the siblings soon find out that he can talk and write. He kept a blog that included stories about the daily life of his family, and usually had some sort of life lesson that the kids had learned that day. While this is an entertaining show for kids, blogs can be used for much more than just writing about your everyday life.

The first blog was created in 1994 by a college student named Justin Hall. In his blog, he shared his thoughts, opinions and photos from his personal life. After that, the popularity of blogs soared, and as a result, millions of people are now writing and reading blogs of all kinds. In fact, 77% of internet users read blogs. The reason is because you can find blogs about anything from arts and crafts to politics and education. The top 5 most popular types of blogs today are fashion, food, travel, beauty and music. There are also a wide variety of blogging platforms, such as WordPress, Wix, Blogger and Tumblr. 

Due to the rising popularity in blogs, they have become a staple in many company's marketing strategies. In fact, according to Zippia, 55% of marketers say blog content creation is their top inbound marketing priority. There are many reasons why blogging will upgrade your marketing strategies:
  • Blogging reaches a large audience; therefore, you can increase your brand awareness to a larger group of people.
  • Having a blog can humanize the brand, so more people may be able to relate themselves to your brand.
  • Blogs are a great way to facilitate word-of-mouth marketing because many people will see it and then be able to share the information.
  • Keeping a blog is an easy way to keep customers in the loop of new industry trends or company products and services.
  • Anyone from around the world is able to read and respond to your blog, creating meaningful and shareable conversations with real customers.
  • Search engines rank blog posts higher in search results, which makes a brand's blog content more discoverable than anything else.
These are just a few of the main reasons why keeping a blog will upgrade your marketing strategies, there are also many others. So, the next time you want to promote something, like a brand or product, starting a blog is the way to go.

Comments

  1. Zach-BowersSeptember 12, 2024 at 9:22 AM

    As I've been introduced to blogging, I have learned how important of a resource it is as a content creator. The humanization aspect of a blog I think is crucial to having a business or influence that is meaningful to others. By giving yourself a layer of personality you give people reasons to connect with you on a more personal level, which is far more beneficial for you than just selling something to a customer or getting a like on a post.

    ReplyDelete

Post a Comment

Popular posts from this blog

Halloweekend!

Image
I had been looking forward to this weekend for a while and it finally came, Halloweekend! Halloween isn't my favorite holiday but I still love being able to dress up and have fun. One of my favorite parts about Halloween is seeing everyone else's costumes, because some people come up with funny ones. This year, my friend and I decided to go as Abraham Lincoln and John Wilkes Boothe! I saw the idea on TikTok last year, so we have had this planned for a year now. I think it's so funny, so I have been looking forward to this weekend for a long time! My weekend started off slow on Friday night, I just hung out in my apartment with my friend and watched some movies. Saturday, I worked the men's soccer game. It was a very exciting game because it was close the whole time but we scored with just a minute left to win! And the same guy scored all three of our goals for a hat trick, so it was really cool! After the game, I wrote the game recap for the men's and women's ga...
Read more

Thanksgiving Break

Image
I feel like I have been going nonstop since the start of the semester, so Thanksgiving break was a much-needed time to relax and not worry about classes or work for a while! Over the break, I was able to travel to Hilton Head Island, South Carolina with my friend, Kennedy, and her dad, Tim, to visit Tim's aunt and uncle, Joyce and Jerry. I also went to Hilton Head with her over spring break last semester, so it was nice to go back! Tuesday, we spent the whole day driving. We left at 6 a.m. and didn't get to their house until 9 p.m. because there was a lot of traffic. When we got there, Joyce had made us chicken noodle soup and grilled cheese, so we caught up with them while we were eating. Since we woke up early that morning and had spent all day in the car, I slept so good that night and didn't wake up until 10:30 Wednesday morning. Wednesday after we got ready, we rode their bikes to Duck Donuts, which has the best donuts I've ever had. I'm not a huge fan of donut...
Read more

A Family-Filled Weekend

Image
This weekend was much needed, not only because I got a break from classes and homework but also because I was able to see family that I haven't seen in a long time! I am one of the youngest on both sides of my family, so many of my aunts, uncles and cousins have moved away from the area, so it's always nice when we can get together again! My weekend started off busy, having to work both Friday and Saturday. Friday night, I worked the home women's basketball game, which was the first of the season. Basketball is my favorite sport, so I'm glad it's finally basketball season again! ONU won 77-49, so it was a great game to work! After the game, my roommate and I watched a couple episodes of "Friends" before calling it a night. Saturday afternoon I worked the women's soccer OAC Finals game. ONU won, which means they are OAC Champions and have an automatic bid into the NCAA III Tournament! The men's soccer team didn't earn an automatic bid into the N...
Read more